Knowledge Base/Community Forums/Question & Answer

Answered

What ad types are supported?

Nick Crumlett
asked this on June 09, 2011 11:47

I have a client who wants to know if they will be able to get both Product Listing Ads (PLAs) and Product Extensions Ads on Google with their product data feed through SingleFeed.

 

Comments

User photo
Joonas Y.
SingleFeed
Ajax_loader_small Answer

Hi Nick, 

Yes, we support all of the fields needed to use both of these ad types. You can find out more about the fields here (adwords_grouping, adwords_labels etc).

Please refer to Google's help centers for AdWords and the Merchant Center for detailed information on how to use these ad types.

Best,

Joonas

June 09, 2011 16:01
User photo
Travis Harshaw

Hmmmm, I missed the part where you guys did anything with AdWords... Can you point me to some documentation on this? The only thing I have seen so far is this page.

http://support.singlefeed.com/entries/180017-supported-fields

I would be very interested if you guys got into some IDA (inventory driven search) ad creation/creatives for Google's AdWords. I am using another company for one of my clients to do this and the results are amazing. I have many other clients that do not have a budget large enough to support this service from the other company, so I am looking for the same type of service with a more justified price tag. Since your other services have price ranges that are appealing to a majority of my clients, I would love to see this service from SingleFeed.

July 08, 2011 09:04
User photo
Travis Harshaw

Eeew, can't edit post! Hate typos.

IDA = IDS - Inventory driven search.

If everyone is not familiar with IDS; it is basically a way to create ads specific to attributes and import them into AdWords. If you have all of your attributes in singlefeed you would be able to create an ad using those attributes (see below)

PRODUCT URL = AdWords URL
PRODUCT MANUFACTURER + PART NUMBER = Exact Keyword Phrase
PRODUCT NAME = AdText line #1
PRODUCT PROMO = AdText line #2

 

July 08, 2011 09:18
User photo
Joonas Y.
SingleFeed

Hi Travis,

Great suggestion for a product enhancement and something we will definitely look into. We have more information about linking your AdWords account to your Merchant Center account as well as on those two AdWords ad types that use Merchant Center data here:

http://support.singlefeed.com/entries/177017-how-do-i-link-my-googl...

We also recommend utilizing Google's help resources for AdWords since they will be the most up to date source. 

Thanks!

July 08, 2011 14:36
Add a comment