Today marks an important day for SingleFeed, and we're glad you can be a part of it. Our goal since we started SingleFeed has been to help e-commerce retailers make it easier to manage their products and succeed on the shopping engines. Over the years we've had some challenges, but nothing we couldn't overcome. Our success has been driven by the desire to serve merchants like you, and we thank you for the opportunity.

We want to let you know that as of today, we've been acquired by Vendio, an Alibaba.com company. SingleFeed is delighted about this strategic partnership and we feel that working with Vendio will provide our existing customers, and the customers of Vendio, a better data feed management experience. Read on to learn why we're so excited.

What does this mean for our customers?
SingleFeed will continue to operate as it's own identity, serving our existing customers and bringing on additional online retailers just as we have done successfully over the last 5 years. We will be utilizing additional resources from Vendio to enhance the tools you use for your business and add new features designed to bring you a better ROI.

Who is Vendio and Alibaba?
Vendio Services Inc., a division of Alibaba.com, is a leading multi-channel e-commerce software solution for merchants. Vendio helps retailers sell their products wherever buyers are shopping - whether it's an online marketplace, comparison shopping, Facebook, or a web store.  Together with Alibaba.com and AliExpress, Vendio provides online merchants the ability to sell to anyone, anywhere. Alibaba.com connects millions of buyers and suppliers around the world, forming a community of more than 65 million registered users in more than 240 countries and regions. Vendio alone has more than 90,000 merchants selling nearly $2 billion in merchandise.  Alibaba.com has offices in more than 60 cities across Greater China, India, Japan, Korea, Europe and the United States, including Vendio's headquarters in San Mateo, CA.

Why Vendio?
Simply put, SingleFeed's service is an excellent fit for Vendio customers. SingleFeed strengthens Vendio's core mission of enabling merchants to sell to anyone, easily, by simplifying and enhancing their access to tens of millions of additional online shoppers on the comparison shopping engines. "For more than ten years, we have been growing with our merchants by helping them reach buyers wherever they are shopping," said Mike Effle, Vendio CEO. We will be able to offer our technology and services to over 170,000 new merchants, including those who are using Auctiva, Vendio's sister company and help them make the most of their comparison shopping engine campaigns.

When will I start seeing new features?
It's too early to have a complete time frame for all the enhancements and features we want to release, and many of the early changes will take place behind the scenes. The first big item is to seamlessly integrate SingleFeed into Vendio's multi-channel ecommerce platform starting this Fall.

If you have any questions about this announcement, or your SingleFeed account, feel free to reach out to our team by emailing support@singlefeed.com or submitting a Support Ticket.

Many thanks,
The SingleFeed Team