How do I create my data feed?

Each of the shopping engines requires that you submit a separate data feed. SingleFeed takes care of these individual shopping engine feeds for you, but you still need to deliver your data to SingleFeed. There are several ways to create the data feed you will deliver to SingleFeed.

First and foremost, review all of our documentation located here:

SingleFeed requires you submit a tab or comma delimited text file or Excel file. SingleFeed also requires that your field headers match our specifications exactly and that, at a minimum, you provide all of the required fields.

1) If you have technical resources on staff, they can then pull the needed product data from your website database. This is not an insignificant task and might take a couple hours for your programmer to develop the right queries to match the SingleFeed requirements.

2) If you use an ecommerce platform like Zoovy, Monster Commerce, or Volusion, they may have an option to export your data in a custom (SingleFeed) format. Alternatively, you can download your product catalog from them and then cut and paste the relevant information, using Excel, into the Sample SingleFeed.

3) SingleFeed is working to integrate directly with the top e-commerce platforms so that we can automatically pull the product data from your store. So far we support Yahoo! Stores. Please let us know what e-commerce platform you would like to see added to this list.

4) If you only have a small number of products, and not many technical resources, you can manually build your data feed in Excel. Using the Sample SingleFeed as a template, begin to fill your product information into the required fields. To may your life easier, you may want to begin by adding a small subset of your top products and then continue adding more over time. The SingleFeed is not like any other feed you've seen before.

No matter how you create your feed, setting it up for the first time will not be a quick process as we've included fields which most merchants ignore, and we've created some fields which are unique to SingleFeed. We're not doing this to punish you. SingleFeed understands DFO (data feed optimization) and we know that success on the shopping engines requires a commitment of some time and effort. In the end, however, working with our SingleFeed will save you time and resources as you will only have to fill out this one, slightly optimized feed as opposed to filling out a separate feed for each shopping comparison engine. You will also get better exposure on the shopping engines using an optimized singlefeed.


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