HTML is not accepted by most of the shopping engines. We recommend you remove all HTML markup from your feed. However, if your feed is imported to SingleFeed with HTML markup, our correction wizard will do its best to automatically remove the unsupported characters. SingleFeed recognizes HTML markup in your data feed by looking for the less than ( < ) and greater than ( > ) characters. These signify the start and end of HTML markup, respectively. We strip them out along with everything in between.